Understanding the keyword searches that are driving traffic to your website are essential to driving more of the content your potential readers are looking to find.
This post will probably drive more than 1,000 hits since we weren’t able to find the answer to this question without some of our own research.
Although we did keyword searches of our own for a client, there’s nothing like finding the answer through some digging.
Before receiving the information, Keyword Hero asked to access Google Analytics and make some altercations to the account. We weren’t a fan or having a company have access to our website. We opted for WordStream because it was free and they didn’t push a trial on us before sending over the information.
When we received the downloadable file from WordStream via email, the number of keyword searches to the direct link we provided was a match with the information we received from our Google Analytics.